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Raja Azmi Raja Nazuddin
in Focus
Former Group CEO & CFO of Malaysia Airports Holdings Berhad (MAHB)
Mentor in Financial Strategy & Business Leadership
A trusted advisor and seasoned leader, guiding businesses from strategy to measurable results.
38 Years of Leadership
High-Impact Board Governance
Corporate Transformation Architect
Executive Positioning
A visionary leader with 4 decades of experience in financial strategy, governance, and corporate transformation, Raja Azmi has served at the highest levels of Malaysia’s corporate world. He currently serves on the Board of UDA Holdings Berhad, chairing the Audit & Risk Committee, and acts as Executive Chairman of BWFW Medic Sdn Bhd (ANDORRA Women & Children Hospital).
He now dedicates his expertise to empowering SMEs and entrepreneurs, helping founders and leaders transition from survival to sustainable growth, integrating financial intelligence with principled, value-centred leadership.
This is where corporate discipline meets entrepreneurial ambition.
Executive Positioning
A visionary leader with 4 decades of experience in financial strategy, governance, and corporate transformation, Raja Azmi has served at the highest levels of Malaysia’s corporate world. He currently serves on the Board of UDA Holdings Berhad, chairing the Audit & Risk Committee, and acts as Executive Chairman of BWFW Medic Sdn Bhd (ANDORRA Women & Children Hospital).
He now dedicates his expertise to empowering SMEs and entrepreneurs, helping founders and leaders transition from survival to sustainable growth, integrating financial intelligence with principled, value-centred leadership.
This is where corporate discipline meets entrepreneurial ambition.
Credibility & Legacy
Former Group CEO & CFO
Malaysia Airports Holdings Berhad (MAHB)
RM5B Revenue
100M+ Passengers Handled Annually
Board Member
PBA Holdings Bhd
1. Audit and Risk Management Committee
2. Nomination and Remuneration Committee
Former COO
Malaysian Aviation Commission (MAVCOM)
Board Member
UDA Holdings
1. Board Audit and Risk – Chairman
2. Board Business Recovery (Hospitality) – Chairman
3. Board Financial and Investment – Member
4. Board Tender – Member
5. Executive Committee (Exco) – Chairman
Executive Chairman
BWFW Medic Care Sdn Bhd
Strategic Advisor
Multiple corporations & startups
Thought Leader
International speaker & mentor
International Speaker & Thought Leader
Sharing insights at world-class conferences and forums
ACI Economics & Finance Conference
London, UK
Global Airport Development
Barcelona, Spain
Routes Asia
Langkawi, Malaysia
Indonesia Aero Summit
Jakarta, Indonesia
Sarawak Transport Conference
Kuching, Malaysia
Malaysian Aviation Commission (Mavcom)
International Webinar
Nottingham University
United Kingdom
SME Advisory & Coaching
Empowering SMEs: Latest Projects and Business Transformations
YM Raja Azmi is committed to supporting SMEs in elevating their businesses through structured training, consulting, and executive coaching. He has guided numerous local brands across healthcare, beauty, F&B, education and corporate sectors, including: Paragon Technology and Innovation (Producer of Wardah, Emina & Kahf products), Dexandra, Bidara Lab, Mewangi, Terang Hati Schools, Telekom Malaysia, Andorra Women and Children Hospital, and many more.
Book a Coffee Session for a Strategic Business Review:
SME Advisory & Coaching
Empowering SMEs: Latest Projects and Business Transformations
YM Raja Azmi is committed to supporting SMEs in elevating their businesses through structured training, consulting, and executive coaching. He has guided numerous local brands across healthcare, beauty, F&B, construction, and education, including: Dexandra, Bidara Lab, Mewangi, Terang Hati, Wardah (Indonesia), and more.
Book a Coffee Session for a Strategic Business Review:
Client Testimonials
Dr. Khamsiah Binti Muda
Founder of ANDORRA Women & Children Hospital
"Teaches business. He instills spirit, discipline and trustworthiness within us. At a time when the business world is full of challenges, he shaped us with strong integrity and high governance. This has enabled us to move forward with great satisfaction and confidence. I am proud to run my business the right way, with honesty and transparency."
Farlina Abd Rahman
Founder of BidaraLab
"I once had 25 BidaraLab branches, but we had to shut them down due to mismanagement, high overheads and weak sales. We restarted by selling on TikTok, and although sales grew fast, we still weren’t making any profit. We had no idea where the money was going. KuMi stepped in, reorganised our cash flow and reviewed every product margin. Only then did I realise our costs were too high and there were hidden expenses we never noticed. After just two sessions with KuMi, our company finally started seeing profit again."
Ibu Nurhayati Subakat
Founder of Wardah Beauty Cosmetic, Indonesia
"We were once trained by Pak Raja Azmi. At that time, he taught us how to calculate the amount of money we needed to save. Alhamdulillah, because of that, we managed to get through the Covid pandemic safely."
Coaching & Training Expertise
Certified Coach
Coaching methodologies for executive development
HRDC Accredited Trainer
Developed solutions to deliver structured, practical and transformational learning experiences for corporate and SME teams
Strategic Consultant
Corporate level advisory for transformation and governance
Programs Approved By HRDC:
1. Entrepreneur Finance Dialogue
"Smart Move. Smart Money. Smart Future."
This half-day session gives business owners practical clarity on cashflow, financial health, and strategic direction. Using real cases and guided reflection, participants learn to overcome common SME challenges and make confident, informed decisions. Led by a seasoned CFO-to-CEO, the session turns complex financial concepts into simple, actionable steps for sustainable results.
2. Cash as Your Catalyst
“Fueling Financial Momentum for Entrepreneur”
The Cash as Your Catalyst 1-Day Workshop helps SME founders gain financial clarity, align business purpose with faith, and build a practical roadmap for growth. Guided by 38 years of CEO/CFO experience, the program equips participants to understand their numbers, forecast cashflow, and make confident, data-driven, faith-aligned decisions.
3. The Cashflow Scoreboard
“Fast-Tracking Financial Strength for Entrepreneurs”
The Cashflow Scoreboard 2-Day Workshop equips SME founders with financial clarity, faith-aligned purpose, and a structured roadmap for growth. Through practical exercises, case studies, and strategic reflection, participants gain a solid understanding of their numbers and develop actionable plans for sustainable, long-term impact.
4. Critical Thinking and Data Driven Decision Making
“How Problem-Solving Tools Can Accelerate Your Efficiency and Effectiveness”
The Critical Thinking and Data Driven Decision Making 1-Day Workshop is designed for SME founders and business owners to understand and apply problem solving tools to improve their business performance.
5. Financial Awakening for SMEs & Founders, NextGen
“Turning Cashflow into Catalyst, Purpose into Impacts”
The Financial Awakening 3-Day Workshop guides SME founders toward financial clarity, faith-aligned purpose, and a structured roadmap for growth. Through hands-on exercises, case studies, and strategic reflection, participants deepen their financial understanding and develop actionable plans for sustainable, long-term impact.
6. Transformative Growth for IPO Readiness
This 2-day program equips SMEs to scale strategically and strengthen enterprise value with a view toward sustainable growth and IPO readiness. Participants learn how investors assess businesses using P/E multiples, DCF, and NTA, and apply these frameworks to evaluate and enhance their own valuation.
7. Strategic Planning & Critical Thinking Mastery
“Think Smart. Plan Smart. Act Smart.”
Participants will be able to think critically and apply useful techniques to discover actual root causes by the end of this two-day training. Create a distinct Vision, Mission, and Values (VMV) that are in line with Asmaul Husna's values and purpose. Use basic financial indicators (cash flow ≠ profit) to diagnose business reality. Create strategic goals and translate them into strategy-tactic-action plans, or STAPs. Create a 90-Day Action Plan that promotes quantifiable progress.
8. Strategic Planning Workshop for SMEs
“Execution as the Fundamental for Growth”
This 1-day interactive program helps SMEs and founders strengthen strategic planning skills through a mix of theory and practical application. Participants work with tools like SWOT, strategic objective-setting, and action planning while developing collaboration, critical thinking, and creativity for effective strategy execution.
9. Strategic Planning Workshop (2 days)
“Execution as the Fundamental for Growth”
This 2-day interactive program strengthens strategic planning skills for SMEs and founders through a blend of theory and practical tools, including SWOT analysis, strategic objective-setting, and action planning. Participants build collaboration, critical thinking, and creativity to develop effective, actionable strategies.
10. Financially Intelligent Leadership
Strategy, Planning & Critical Thinking for SMEs
This 2-day program blends strategic planning, financial intelligence, and critical thinking into a practical leadership journey. Participants learn to read numbers like a CFO, plan like a strategist, and make visionary decisions through simplified frameworks, SME case studies, and hands-on simulations. Day 1 builds strategic and financial clarity, while Day 2 strengthens critical thinking, data-driven decisions, and execution discipline.
Professional Qualifications
Master of Business Administration
Bath University
Malaysian Institute of Certified Public Accountants
Malaysian Institute of Accountants
Association of Chartered Certified Accountants
Career Highlights
Malaysia Airports Holdings Berhad (MAHB)
Group CEO & CFO
Achieved RM5 billion revenue and surpassed 100 million passengers in 2019.
Delivered the highest shareholder returns at The Edge Billion Ringgit Club 2019 (Transportation and Logistics sector).
Featured speaker at the ACI Finance and Economics Forum 2019 in London.
Guest speaker for Malaysian students in Nottingham, UK.
UDA Holdings Berhad
Executive Director / Group CFO
Led financial management and key strategic partnerships.
Played a leading role in major landmark developments including Anggun Jalan Sultan Ismail, Legasi Kampung Baru and Tanjung Tokong, Penang.
Zelan Berhad
Managing Director / CEO
Drove strategic and operational initiatives in construction and property development.
UEM Group
Director Corporate Development / Senior Director Group Finance
Led M&A (mergers and acquisitions) exercises, corporate restructuring and the delisting of UEM World Berhad.
Trainer’s Corporate & Global Achievements MAVCOM
Conducted stakeholder consultations for Malaysian Aviation Consumer Protection Code (MACPC) 3.0.
Led engagements for the Aeronautical Service Charges (ASC) review.
Spoke at major aviation conferences, including:
• Sarawak Transport Conference 2023 (Kuching).
• Global Airport Development (GAD) World Conference 2023, Barcelona.
• Routes Asia 2024, Langkawi.
• Indonesia Aero Summit 2024, Jakarta.
Strategic Expertise
Strategic Planning & Business Transformation
Financial Management & Corporate Restructuring
Aviation Strategy & Development
Leadership Development & Executive Coaching
Critical Thinking & Data-Driven Decision Making
Unlock Strategic Clarity, Financial Excellence & Sustainable Value Creation Potential
Pre-Register for Upcoming Events
The resources and materials provided on RajaAzmi.com.my are designed to support individuals and organisations in enhancing strategic clarity, leadership capability and decision-making effectiveness. Whilst every care and effort is made in good faith to maintain the confidentiality of users and participants, Raja Azmi makes no guarantee regarding the security of information shared through this website or any related channels.
Success outcomes referenced or implied are influenced by multiple factors including, but not limited to, personal commitment, clarity of intent, discipline, knowledge, experience and consistent execution. Raja Azmi’s insights, frameworks and guidance serve as strategic support, but ultimate results will depend on the user’s own effort, leadership judgement and organisational context.
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